UX Design

The purpose of Estereo's redesign was to create a more intuitive and visually appealing user experience, leveraging user research, innovative ideas, and technology to meet user needs and increase revenue.
Web Design

About the project

As a freelance UX/UI Designer, I redesigned Estereo's outdated website to create a modern, user-friendly interface that met customer needs and aligned with their brand image. Through comprehensive user research, I identified pain-points and focused on critical areas first, including creating an interactive spirits menu and developing a system for rapid updating. By adopting a mobile-first approach, I ensured optimal viewing on all devices, resulting in increased Mezcal sales and exceeding client expectations.

Project execution

Role: As a freelance UX/UI Designer, I managed the product design process and delivered outstanding user experience by seeking and incorporating feedback from stakeholders and industry experts.

Background: Estereo, a popular Chicago bar, needed to modernize its outdated and user-unfriendly website to remain competitive and maximize its potential.

Problem: The current website lacked user-friendliness, resulting in a poor customer experience with inadequate information.

Goals: My goals were to design a modern, user-friendly interface, develop a system for rapid updating, and create an interactive cocktail and spirits menu.


  • Conducted user research to understand customers' needs and preferences.
  • Generated How Might We (HMW) questions to ideate solutions.
  • Formed product strategy through market and competitor analysis.
  • Adopted a mobile-first approach.
  • Designed a style guide and homepage.
  • Enhanced spirits menu to align with Estereo's brand image.

Impact: The redesign successfully brought in new guests and increased Mezcal sales, achieving my objectives and exceeding client expectations.

Learning: Through this project, I broadened my UX design skills and knowledge and learned the value of exploring new cultures and experiences to meet user needs.

Next Steps: To ensure ongoing success and relevance, regular monitoring and analysis of user behavior and feedback will provide valuable insights for continuous optimization.

Project gallery

Explore the transformative journey from an outdated WordPress site to a sleek, modern interface that reflects the vibrant community of St. John's United Church of Christ in Sheboygan. This gallery showcases key redesign elements, from intuitive navigation and content revitalization to mobile responsiveness and performance optimization.

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