Field to Fork is a concept rooted in local sourcing, honest ingredients, and a playful Midwest sensibility. The challenge was to create an identity that felt both grounded and distinctive—something that could stand out while staying true to its values.
This project explored how branding, tone, and visual style could shape the full experience of the restaurant.
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A bold restaurant identity blending Midwest character with a fresh, modern perspective on local food.
A bold restaurant identity blending Midwest character with a fresh, modern perspective on local food.
A bold restaurant identity blending Midwest character with a fresh, modern perspective on local food.
A bold restaurant identity blending Midwest character with a fresh, modern perspective on local food.
A bold restaurant identity blending Midwest character with a fresh, modern perspective on local food.
A bold restaurant identity blending Midwest character with a fresh, modern perspective on local food.