Il Ritrovo

A complete redesign of Il Ritrovo’s menu system—bringing clarity, hierarchy, and modern Italian restraint to a dense, outdated layout.
Client
Il Ritrovo
Services
Menu System & Typography
Year
2025

Branding • Typography • Menu Design • Systems Thinking

Il Ritrovo is a long-standing Neapolitan pizzeria in Sheboygan, Wisconsin, known for its authenticity and deep community roots. However, its menu had become visually dense, inconsistent, and difficult to navigate—diminishing both the food and the guest experience.

This project focused on transforming the menu into a refined, highly functional system that reflects the quality of the restaurant while improving usability for both guests and staff.

The Poblem

A complete redesign of Il Ritrovo’s menu system—bringing clarity, hierarchy, and modern Italian restraint to a dense, outdated layout.

Role

A complete redesign of Il Ritrovo’s menu system—bringing clarity, hierarchy, and modern Italian restraint to a dense, outdated layout.

Background

A complete redesign of Il Ritrovo’s menu system—bringing clarity, hierarchy, and modern Italian restraint to a dense, outdated layout.

The Goal

A complete redesign of Il Ritrovo’s menu system—bringing clarity, hierarchy, and modern Italian restraint to a dense, outdated layout.

Process

A complete redesign of Il Ritrovo’s menu system—bringing clarity, hierarchy, and modern Italian restraint to a dense, outdated layout.

Impact

A complete redesign of Il Ritrovo’s menu system—bringing clarity, hierarchy, and modern Italian restraint to a dense, outdated layout.

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